New Delhi: Ipsos, a market research firm, has announced the acquisition of Ipec (Ipec Inteligência em Pesquisa e Consultoria Estratégica), a key player in public and political opinion research in Brazil.
Founded in 2021 by former IBOPE Inteligência managers, Ipec has built a strong reputation for its expertise in opinion polling, political analysis, and consumer studies. The company specializes in qualitative and quantitative research, spanning both online and offline methodologies, with a deep understanding of Brazil’s diverse and complex demographics.
Ben Page, CEO of Ipsos, expressed his enthusiasm for the acquisition, stating, “I am delighted to welcome the Ipec teams to Ipsos. This acquisition allows us to expand our Public Affairs offering in Latin America and meet the growing demand from our clients for high-quality public opinion polling in Brazil, building on our 30 years’ experience in the country.”
This move reinforces Ipsos’ position as a dominant force in Brazil’s market research sector, strengthening its ability to provide insights into evolving social and political landscapes, consumer trends, and brand intelligence.
Marcos Calliari, CEO of Ipsos in Brazil, emphasized the significance of this partnership, “This union comes at a pivotal moment. As the market navigates a period where research and business intelligence are paramount, this collaboration offers a strategic advantage for companies, brands, and institutions seeking to understand evolving social changes and consumer trends.”
Marcia Cavallari, CEO of Ipec, shared her excitement about joining forces with Ipsos, “We are very pleased to join Ipsos, one of the largest market research companies in the world. We are convinced that this union will bring significant benefits to our clients and employees and open up new opportunities for growth and development.”
