Pune: The Indian Railway Catering and Tourism Corporation (IRCTC) has announced a strategic partnership with Adgebra, a pioneer in rich media advertising solutions. Through this collaboration—secured via an open tender process—IRCTC will roll out Adgebra’s innovative ‘Cuboid’ ad format across its website and mobile app, offering a cutting-edge avenue for brand engagement.
Redefining Digital Advertising with ‘Cuboid’
The introduction of the Cuboid ad format signals a transformative shift in how brands interact with IRCTC’s vast audience base of over 10 million daily active users. Designed for immersive digital storytelling, the Cuboid features:
- Six Interactive Faces for multi-dimensional brand narratives
- Seamless Native Integration within the user’s booking and browsing journey
- Enhanced Engagement, with early campaigns reporting 3.2x higher interaction rates compared to conventional formats
Unlocking High-Intent Travel Audiences
Through this partnership, brands gain access to a high-value audience segment consisting of affluent, decision-ready travelers at pivotal booking moments. Key advantages include:
- 100% brand-safe visibility
- Nationwide reach across urban and tier-II/III markets
- Strong purchase intent among users
- Consistent engagement across both desktop and mobile platforms
Proven Impact Across Industries
Early adopters from sectors such as EdTech, FMCG, and consumer goods have already leveraged the Cuboid format with notable success. These campaigns have delivered measurable improvements in brand recall and consumer interaction, validating Cuboid as a game-changer in digital advertising.
Sumeet Dubey, Chief Business Officer at Adgebra, emphasized the significance of this partnership, “This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.”
With growing interest from top-tier advertisers, IRCTC and Adgebra are poised to scale the Cuboid experience for upcoming travel seasons. Brands interested in leveraging this unique opportunity are encouraged to explore campaign placements soon.
