Delhi – Global creative network, iris has appointed Paroma Ganguly for the role of Planning Director, as part of the agency’s aggressive plans to grow in India and strengthen its strategic offerings to all clients going forward. This appointment follows the agency’s recent hire of Chaitali Dasgupta as Creative Director.
As a Planning Director, Paroma will be responsible for championing best-in-class communications planning product, overall brand strategy and innovations for some of the agency’s significant accounts including Shell, Beam Suntory, MARS to name a few.
With over 15 years of experience across different verticals in the media, Paroma has worked on prominent brands like Panasonic, Roca, GSK, GPI, Philips Healthcare, as well as communication for flagship projects of the government and in the development sector. Paroma was the lead of Citizen Dentsu – Dentsu’s government and social sector practice, before joining iris.
Paroma started her career as a television journalist reporting on politics and natural disasters and travelled across the length and breadth of India. It was then when she discovered her love for understanding people and the beauty of communication in effecting meaningful action among the community. She soon realised that advertising was the greatest springboard to pursue her love for changes that communication can bring about.
Mark Hadfield, Regional Planning Director of iris, said: “Paroma is the perfect example of what we look for in our people: lots of ambition, lots of energy, lots of skill and lots of hunger to change traditional industry norms. I have chatted to Paroma about several roles within the network over the past year and I am thrilled to have finally captured her! I know she will help grow our clients’ businesses through positive challenge and great strategy.”
Talking about the new role, Paroma said, “I’m really excited to come onboard at a time when iris is setting out on a mission to help clients understand that challenging the status quo and being bold is the only way to move their businesses forward. I looking forward to helping establish iris as a strategic partner for clients – current and future, and explore the catalytic role that planning can play in the mission that we have set out to achieve.”
Globally, iris works with some of the world’s most recognised and progressive clients, from adidas, KFC and Shell to Samsung and LEGO.