Mumbai: Indian Readership Survey 2017 was released today after four year gap ever since the launch in 2013 and the survey happened to be an encouraging factors for Print Media in India as it stated that Newspapers total readership has grown by 40% with 11 crore new readers have been added and 3.8 crore new readers have been added to the magazine survey.
According to the Survey Dainik Jagran is the most read News paper among Hindi dailies with a total readership (Last month) of 7,03,77,000 while The Times of India was the most read English News paper with a total readership of 1,30,47,000.
Daily Thanthi is the most read publication with over 2.3 crore readership in regional language category against No. 5 in over all category, while Lokmat was the second with 1.8 crore against No. 6 in Over all and Malayala Manorama was third most read regional publications with 1.5 crore readership against No.8 in total readership.
Hindustan with a total readership of 5,23,97,000 was the second largest read daily that was followed by Amar Ujala at No. 3 with total readership of 4,60,94,000.
Dainik Bhaskar was at No. 4 with a total readership of 4,51,05,000.
Rajasthan Patrika holds No. 7 position with a total readership of 1,63,26,000
Eenadu with a total readership of 1,58,48,000 was at No. 9 while Prabhat Khabar is at No. 10 with a total readership of 1,34,92,000.
The No. 1 English daily The Times of India is at No. 11 with a total readership of 1,30,47,000.
Anandabazar Patrika stood at No. 12 with total Readership of 1,27,63,000 followed by Punjab Kesari at No. 13 with 1,22,32,000.
Dinakaran has a total readership of 1,20,83,000 at No. 14 while Mathrubhumi is at No. 15 with a total readershipof 1,18,63,000.
Gujarat Samachar was at No. 16 with a total readership of 1,17,84,000 followed by Dinamalar at No. 17 with of 1,16,09,000 total readership.
Daily Sakal is at No. 18 with a total readership of 1,04,98,000 followed by Sandesh at No. 19 with a total readership of 1,01,52,000 and Patrika at No. 20 with a total readership of 96,23,000.
Apurva Purohit, President Jagran Prakashan Ltd, said ,“The recent figures by IRS are a testimony to the fact that print media is not only relevant but also thriving in a fragmented market like India. As the numbers have shown, the contribution of language media has been tremendous in the growth being experienced by the print industry in India and busts the myth around print being dead. We believe in keeping the reader at the heart of every business decision and this in-turn has contributed immensely towards our stupendous success across languages. This strengthens our belief in the power of print and we will strive to work towards striking the right balance between print and digital to be able to cater to the audience at large.”
Speaking on Indian Research Survey 2017, Vijay Darda, Chairman Lokmat Media Group said, “Being the only Marathi publication in the top 10 dailies in India, I am pleased that Lokmat at the 6th position, is the undisputed No 1 publication in Maharashtra with a 72% higher readership than the 2nd Marathi daily. IRS 2017 with its robust systems and improved methodology has reaffirmed what advertisers and readers have always believed about Lokmat’s leadership. Regional publications will pave the way for growth of New Bharat and rural readership has grown significantly contributing to a higher pie in the overall readership and growth of print in India. Overall 40% growth in print is so heartening and it clearly shows readers only believe in true journalism. I take this opportunity to congratulate Team Lokmat for believing in themselves and thank all our readers, advertisers and partners for their trust and continued support.”