Mumbai: English tabloid mid-day, a subsidiary of Jagran Prakashan Ltd (JPL), continues to consolidate its position in the Top 10 English national dailies – the only single-origin city newspaper to bag this position.
Mumbai’s homegrown newspaper mid-day is a 40 year-old brand that is squarely focused on the city and its residents. It has become the only newspaper to register growth in readership in the last quarter of 2019-2020 as its Average Issue Readership (AIR) has grown by 4% according to the Indian Readership Survey (IRS) Q3 results. Meanwhile, mid-day’s direct competition Mumbai Mirror has fallen by 2% in readership. *Source: AIR (IRS Q3; Maharashtra)
Gujarati mid-day, a sister publication of mid-day, also saw a growth of 8% in Total Readership, becoming the only Gujarati paper to grow with this high a margin in the last quarter.
Tinaz Nooshian, Editor-In-Chief, mid-day Infomedia Ltd., said, “A rise in readership in the face of unforgiving competition is an acknowledgment of our prioritizing journalism in a time of change. Mid-day has covered, celebrated, and spoken up for the city for 40 years. We are committed to putting the reader first.”
mid-day relaunched its weekend newspaper Sunday mid-day in October 2019 with a radical new design that allows ease of reading and enhanced content that offers the perfect reading mix of 70% features, 30% news, 100% Mumbai.