Mumbai: MRUC (Media Research Users Council) today announces the release of IRS 2019Q3 data. The data for the period August 2019 to November 2019 shows that Hindustan Times (HT) retained its leading in Delhi Metro in terms of Average Issue Readership (AIR) while Times of India (TOI) stood at No.2 despite. In Kolkata Telegraph maintained its leadership staying ahead of TOI.
In Mumbai and Chennai, Times of India (TOI) continued its leadership staying ahead of HT and The Hindu respectively.
The AIR of HT stood at 1076000 in 2019 Q3 (dropping from 1114000 in 2019 Q2) while TOI at No.2 witnessed AIR 928000 (dropping from 958000 in 2019 Q2). On the other hand, TOI continued its dominance in Total Readership (TR) with 2206000 against HT’s TR of 2114000.
TOI remained as the topper in Mumbai Metro market despite its AIR dropping down from 1317000 in IRS 2019 Q2 to 1292000 in IRS 2019 Q3 while the TR of TOI surged from 2625000 in Q2 to 2778000 in Q3.
Maintaining its 2nd position, HT’s AIR stood at 859000 (against 869000 in Q2) while the TR surged from 1734000 in Q2 to 1884000 in Q3.
In Kolkata, Telegraph Newspaper has retained its supremacy in terms of both AIR and TR. The AIR of Telegraph during IRS 2019 Q3 stood at 324000 dropping from 358000 in Q2. The TR of Telegraph dropped to 691000 in IRS 2019 Q3 from 713000 in Q2.
TOI also witnessed a drop in AIR from 323000 in Q2 to 304000 in Q3. However, TR of TOI surged from 632000 to 643000 in IRS 2019 Q3.
Both TOI and The Hindu bucked the dropping trend of AIR across other metros by adding AIRs in IRS 2019 Q3. The market leader TOI’s AIR jumped from 265000 in Q2 to 279000 in Q3. The Hindu’s AIR surged from 251000 in Q2 to 267000 in Q3.
The Hindu continued its dominance over TOI in Chennai market in terms of TR with its numbers surging to 898000 in Q3 from 803000 in IRS 2019 Q2. The TR of TOI also surged considerably from 743000 in Q2 to 846000 in Q3 of IRS 2019.
The 2019 Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3).