Digital agency Isobar has named Maciek Nowicki as its first chief creative officer for Southeast Asia and India.
The Pole will relocate from Warsaw, where he worked with clients including P&G, GM, Disney and Arla Foods, to Singapore to take on the new role, and will report to Sven Huberts, MD of Isobar APAC.
The appointment comes a little over a year after Isobar’s first regional ECD, Graham Kelly, moved on from the agency.
Sven Huberts commented: “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for todays convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game changing ideas that help solve our clients business challenges.”
Nowicki’s previous employment includes stints at Grey Group, JWT, Havas Worldwide, McCann and FCB.
Maciek Nowicki commented: “I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”