Mumbai: In a world bound by time constraints and everyday monotony, ITC Engage has in a campaign looked to create a moment of passion and romance. With a new film starring brand ambassadors Tara Sutaria and Kartik Aryan, the company is looking to bring alive the essence of fragrance igniting passion. The new TVC conceptualized by Ogilvy the company explains looks to take viewers on a journey of elegance and sophistication that is dotted with moments of sensuality and romance triggered by Engage Eau De Parfums for him and her.
Aaryan said, “Moments and especially spontaneous moments are the true thrills of romance. Some of these most playful and passionate moments are often triggered by an alluring fragrance that evokes emotions. I am so glad that Engage believes in these little and real moments of love and has designed the fine fragrance series that has the power to create a beautiful and cherished memory of romance!”
The company added that every fragrance within the ITC Engage Eau De Parfum range is designed to complement diverse occasions and moods.
Sutaria said, “I am a romantic and for me fragrance plays such an exciting part in romance. Places, moments spent together, music, all have a fragrant bloom when you’re in love. Engage is one brand that interprets this play of romance and fragrance so well and I am thrilled to be a part of the brand that celebrates love and its timeless rhythm!”
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, adds, “Since its inception, ITC Engage has consistently challenged conventions to redefine the fragrance and grooming segment. With a diverse spectrum of note and scents, each innovative offering from Engage eau de parfums is a unique experience of premium sophistication and elegance. With the new campaign, we bring to the fore the beautiful blend of fragrance and romance to create unforgettable moments of playful romance.”
ITC Engage fragrances are developed in collaboration with perfumers from International Fragrance Houses. Formulated within manufacturing facilities, these fragrances follow strict adherence to IFRA (International Fragrance Association) regulations and ensure compliance with the latest safety protocols claims the company.
