ITC Limited, the multi-business conglomerate with significant presence across all three sectors of the Indian economy – agriculture, manufacturing and services, has launched a series of integrated multidimensional initiatives to celebrate Azadi Ka Amrit Mahotsav to mark 75 years of the country’s independence. ITC has also contributed to the ‘Har Ghar Tiranga’ campaign through a corporate film, which salutes and celebrates the glorious contributions of India’s freedom fighters.
The Film conceptualised by Ogilvy features children who have portrayed famous freedom fighters such as Bhagat Singh, Rani Lakshmi Bai, Lala Lajpat Rai, Ashfaqulla Khan, Chandra Shekhar Azad, and Subhas Chandra Bose, exhibiting the joy and pride of hoisting the national flag. The film also reminds every Indian to bring home the beloved Tiranga and remember the countless heroes who fought for India’s Independence.
As part of the Har Ghar Tiranga celebrations, the company’s employees and its larger eco-system such as farmers, vendors, partners, communities, and self-help groups will be taking up large-scale programs across ITC’s offices, factories, hotels, FMCG outlets, distribution network, paperboards and paper mills, and agribusiness catchments across the country.
Apart from hoisting of the national flag across locations, ITC will be undertaking community and farmer engagements such as bullock cart rallies, tractor rallies, and organizing employee activities, cultural programs, and digital campaigns. Further, several iconic buildings of the company will be illuminated with tricolor lightings. ITC’s Hotels will also offer Independence Day special menus with tricolor servings.
The channel’s official statement read, “The ‘Nation First — Sab Saath Badhein’ credo underlines the company’s core belief in serving national priorities through unique and innovative business models that seek to synergize the building of economic, ecological, and social capital as a unified strategy. The philosophy has helped us to transform into a resilient enterprise of tomorrow that generates shareholder value whilst serving national priorities in a synergistic manner. It also drives the Company’s strategy to invest in world-class brands, manufacturing, hospitality and R&D assets in India thereby creating and retaining larger value in the country. our pioneering initiatives in agriculture including climate smart agricultural practices, large-scale digital adoption and livelihood creation have empowered millions of farmers.”
