Mumbai: ITC Limited has announced definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care Private Limited. The acquisition, valued at ₹81 crore through a combination of primary subscription and secondary share purchase, will bring ITC’s total investment in Mother Sparsh to ₹126 crore.
The move reinforces ITC’s commitment to expanding its purpose-driven, consumer-centric portfolio, particularly in high-growth, digital-first categories. It aligns with the conglomerate’s ‘ITC Next’ vision, spearheaded by Chairman Mr. Sanjiv Puri, focused on future-ready brands that tap into evolving consumer preferences.
Operating in the premium natural baby care segment, Mother Sparsh offers a range of Ayurvedic products spanning personal care, health and hygiene, and expert baby solutions. With a strong presence across D2C platforms and major e-commerce channels, the brand has achieved a robust annual revenue run rate of over ₹110 crore.
“This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future-ready, best-in-class innovative offerings that delights Indian consumers. Mother Sparsh in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital ecosystem,” said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited.
Mother Sparsh, an ITC associate company since 2021, has become a trusted name among Indian mothers for its authentic, Ayurvedic-based baby products. The brand’s focus on traditional Indian knowledge, combined with a strong digital and consumer-first approach, has been instrumental in its rapid growth.
“We are delighted that ITC, who came on board as an early investor, is now taking Mother Sparsh to the next level. This partnership is a testament to the brand’s potential in the fast-growing natural baby care segment. We’re confident that ITC’s institutional strengths will help serve the evolving needs of Indian mothers for generations to come,” said Himanshu, Founder & CEO, Mother Sparsh.
The acquisition will be completed over the next 2–3 years, with the Mother Sparsh leadership team, including Mr. Himanshu, continuing to lead the business through its next phase of growth.
