MUMBAI: Bingo! Mad Angles, a snacking brand from ITC Foods, is using humour in its new campaign – the launch of its Greatest of All Time (G.O.A.T) Pack.
The campaign concept sees the brand present quirky reasons. Those include: being dust-proof, drown-proof, weather-proof and even having a dedicated song. The brand said that it is looking to push the boundaries of quirkiness to new heights. In an interesting move, the brand has partnered with celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unravel the mystery behind why the new pack reigns supreme.
The brand is inviting consumers to win prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.
Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, ITC Foods said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we’re turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”
To amplify the campaign’s reach, Bingo! Mad Angles has collaborated with influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the infectious energy and unstoppable spirit of individuals like Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.
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