Bingo! And Sunfeast YiPPee! from ITC have joined hands with the Argentine Football Association (AFA), as their Official Regional Sponsor.
Aregntina are the defending World Champions. YiPPee! and Bingo! are youth-oriented brands. They said that they are all about fun, excitement, being playful, which resonates with the spirit of the AFA.
As part of this strategic partnership, YiPPee! and Bingo! will look to harness the legacy of AFA to engage with consumers through initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and more. The brands are aiming to deepen their reach and offer an experience that celebrates the shared adoration for the sport.
The respective brands today unveiled packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.
ITC Foods VP, head of marketing, Snacks, Noodles and Pasta Suresh Chand said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”
AFA chief commercial and marketing officer Leandro Petersen said, “We are thrilled to welcome Bingo! and YiPPee! as our Regional Sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”
YiPPee! has also launched a G.O.A.T (Greatest Offer of All Time) promo. Participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players. They can receive personalised digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandise.
Feedback: [email protected]
