Mumbai: Independent agencies Jack in the Box Worldwide and Tidal7 have officially announced their merger, uniting under a new identity — J7. The combined entity brings together the best of creativity, insights, data, and innovation under one integrated agency, designed to deliver future-ready marketing solutions.
With Jack in the Box Worldwide’s strengths in creative storytelling, social media, consumer research, and design, and Tidal7’s expertise in branding, multi-channel creative services, digital analytics, and data intelligence, J7 is uniquely positioned to deliver integrated, insight-driven, and creatively compelling brand solutions.
Roopak Saluja, Founder & Chairman, Jack in the Box Worldwide, said, “This is a major inflection point in Jack in the Box Worldwide’s trajectory. Over the past decade and a half, we’ve built a culture of creativity that has set industry benchmarks time and time again. By joining forces with Tidal7, we are enhancing that culture with world-class data intelligence and strategic depth. J7 is not just a new name — it’s a manifestation of our shared commitment to building an agency that is future-ready, agile, and deeply invested in solving our clients’ most complex challenges. Our vision is to set new benchmarks for the industry, both in creativity and in measurable business impact.”
Venkat Mallik, Founder & CEO, Tidal7, added, “At Tidal7, we’ve always believed that the most powerful marketing solutions emerge when brand thinking, creativity and data intelligence work hand-in-hand. With the creation of J7, that belief takes on a new dimension. We’re combining Jack in the Box Worldwide’s unmatched creative prowess with Tidal7’s best-in-class data and insight led process for brand solutions. J7 will deliver more than campaigns — it will create growth ecosystems for clients, empower teams with advanced tools, and lead the way in an AI-driven future.”
Looking ahead, J7 will focus heavily on AI-led innovation, tech-integrated marketing, and new media solutions, enabling smarter, faster, and more scalable brand building. The agency plans to broaden its service offerings, build industry-specific solutions, and strengthen its growth agenda both in India and global markets.
The new leadership team will include Farhatnaz Ansari (Managing Partner), Sivaram Subramaniam (Executive Creative Director), and Vikram Srivastava (Director, Data and Strategy), working closely with the founders to drive the vision of J7 forward.
Importantly, there will be no disruption to existing teams or client relationships. Both Jack in the Box Worldwide and Tidal7 will continue to serve their current partners, now united under the shared vision and roadmap of J7.
