Mumbai: Jack in the Box Worldwide has secured the social media mandate for Kotak Mahindra Prime Limited, the vehicle financing arm of Kotak Mahindra Bank Limited. The account was awarded following a competitive multi-agency pitch, reinforcing Jack in the Box’s growing presence in the BFSI space.
Under this partnership, Jack in the Box Worldwide will serve as one of the key service providers tasked with shaping and executing Kotak Mahindra Prime’s social media strategy. The mandate includes creating platform-specific content to boost audience engagement and crafting a consistent digital identity for the brand across key channels.
Commenting on the win, Farhatnaz Ansari, Managing Partner and Business Head at Jack in the Box Worldwide, said, “Kotak Mahindra Prime plays a vital role in empowering customers with tailored financing solutions—be it Car Loans, Two-Wheeler Loans, or Loans Against Property. At Jack in the Box, we look forward to crafting a content ecosystem that not only engages but also builds long-term brand affinity. Our approach will center on data-driven insights, strong storytelling, and a platform-first content strategy.”
This collaboration marks a new chapter in Kotak Mahindra Prime’s digital transformation, with a clear focus on strengthening its online presence and connecting with India’s growing community of vehicle buyers and finance-savvy consumers.
