Mumbai : Rediffusion Y&R has appointed Jaideep Mahajan as its national creative head, marking Mahajan’s return to the advertising agency for the second time. He had earlier worked with the agency in 2008-2010 and 2012-2013 as creative head and national head (art) and executive creative director respectively.
Jaideep Mahajan is moving to Rediffusion Y&R from Linen Lintas Delhi, where he was working as executive creative director. In his previous stint with the agency, Mahajan delivered the Dabur Vatika Shampoo ‘Brave & Beautiful’ ad that revolves around a cancer survivor and has the catchline: ‘Some people don’t need hair to be beautiful’.
Mahajan will now work closely with Rediffusion’s chief creative officer Rahul Jauhari and oversee the creative product of Everest Delhi. Dhunji Wadia, president, Rediffusion Y&R, said: “In a way, I started the return to the group movement when I rejoined in 2010. Rahul Jauhari followed next. And now it is JD. He has a proven reputation as a creative leader and is held in great regard both internally and among his clients.”
With over 17 years of industry experience, Mahajan has worked with agencies including JWT, Contract, McCann Erickson and Leo Burnett/Arc Worldwide. “Given the change that is underway in the group (Rediffusion), this seemed like a perfect time to return home,” said Mahajan