Mumbai: In a significant leadership move, Jayadevan P.k. (JPK) has been elevated as Vice President – Communications at PeepalCo. A seasoned storyteller and communications strategist, JPK’s promotion underscores PeepalCo’s focus on building authentic narratives and deepening engagement in an increasingly complex business environment.
With a rich career spanning over 15 years in journalism, corporate communications, and leadership, JPK’s journey is a compelling story of adaptability and purposeful reinvention.
Since joining PeepalCo, JPK has played a pivotal role in shaping the company’s voice amidst a rapidly evolving business and regulatory landscape, particularly in the crypto and fintech space. His leadership has driven clarity, coherence, and impact in how the company communicates with internal and external stakeholders.
Prior to PeepalCo, JPK co-founded FactorDaily — an award-winning tech newsroom — and built a reputation as one of India’s most respected voices in technology journalism. He is also the author of The Xiaomi Way, published by HarperCollins, and has written extensively on startups, innovation, and the tech ecosystem in India.
Reflecting on his journey in a recent LinkedIn post, JPK spoke about the transitions, learnings, and values that have shaped his professional arc — from breaking news in buzzing newsrooms to building brand trust in a volatile digital economy. His elevation underscores the growing importance of authentic storytelling and strategic communication in leadership today.
