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Jet Airways signs with Mumbai Indians as official airline partner for IPL 2016

by MN4U Bureau
April 11, 2016
in Campaigns, Marketing
Reading Time: 2 mins read
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Jet Airways renews partnership with Mumbai Indians as Official airline for IPL 2016

Jet Airways renews partnership with Mumbai Indians as Official airline for IPL 2016

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Mumbai : Etihad Airways and Jet Airwaysare continuing their sponsorship as Official Airline partners and principal sponsors of defending championsMumbai Indians at this year’s Vivo Indian Premier League (IPL) T20 cricket tournament.

The partner airlines are lending support for the third year running to one of the most successful franchise teams in the IPL and one of India’s biggest sports brands since the tournament was launched in 2008. Mumbai Indians feature some of the sport’s biggest names.

Mumbai Indians are playing a series of matches at their home ground, Wankhede Stadium, in Mumbai, as well as several away games during the six-week festival of top cricketing entertainment.

Peter Baumgartner, Etihad Airways Chief Commercial Officer, said: “Etihad Airways has a great sporting tradition, supporting leading teams around the world. Mumbai Indians are no exception. We are delighted to team up with our Indian partner Jet Airways to once again sponsor Mumbai Indians, arguably the best domestic sporting brand in Indian cricket”.

Gaurang Shetty, Jet Airways Whole-time Director, said: “Our partnership with the Mumbai Indians is a truly winning combination. We are excited to extend this association with the defending champions to the 2016 IPL. We look forward to another year of thrilling competition and engagement with fans as Rohit Sharma and his team set out to emulate their title-winning performance.”

Following the same format as last year, Etihad Airways’ logo will appear on the back of shirts worn by the Mumbai Indians for home matches, and the Jet Airways logo will be featured in the same position for away matches.

Under the sponsorship agreement, Etihad Airways and Jet Airways will enjoy extensive branding and messaging beamed across LED pitch-side advertising and on giant screens at Wankhede Stadium.

Tags: Etihad AirwaysEtihad Airways Chief Commercial OfficerGaurang ShettyJet Airways signs with Mumbai Indians as official airline partner for IPL 2016Peter Baumgartner

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