Mumbai: Jewelbox, a lab-grown diamond jewellery brand, has unveiled its latest campaign featuring actress Vaani Kapoor as the Face of the Campaign. Rooted in the belief that “you don’t always have to speak about your success, your shine speaks louder,” the film beautifully captures intimate moments of a woman choosing herself—her style, her joy, and her individuality.
Built around the message “Dil ki baat, heero se kaho… Say it with a diamond,” the campaign positions jewellery as a heartfelt expression of self-love. Through quiet storytelling and refined visuals, the film highlights how fine jewellery can enhance everyday life, not just special occasions.
The campaign features Jewelbox’s signature lab-grown diamond creations, including classic necklaces, earrings, elegant bracelets, and exquisite rings—each designed for consumers who appreciate both luxury and conscious choices.
Commenting on the launch, Vidita Kochar Jain, Co-Founder, Jewelbox, said, “This campaign is inspired by the idea that sometimes the most powerful statements are the ones made without words, your shine says it all. Vaani’s natural appeal makes her the perfect voice for a brand that celebrates self-expression through meaningful, statement jewellery.”
Arriving just ahead of the wedding season, the campaign reflects the growing preference among modern brides and shoppers for jewellery that feels personal, wearable, and timeless. It also reinforces Jewelbox’s commitment to offering ethically sourced, sustainable luxury that fits seamlessly into everyday life.
Created by The Ridikulus, the film will be promoted across Meta, YouTube, OTT platforms, and supporting digital channels to reach audiences nationwide.
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