Mumbai: Jimmy Choo has launched its Riviera Capsule Campaign 2026, titled Paradise Cove, bringing the timeless elegance of the French Riviera to the contemporary setting of Malibu’s West Coast.
The campaign captures a relaxed yet refined summer aesthetic, evoking imagery of sunlit coastal days, leisurely pier walks, and serene oceanfront evenings. Positioned as more than just a seasonal collection, the Riviera capsule reflects a lifestyle ethos centred on effortless glamour and understated luxury.
The collection reinterprets Riviera-inspired nostalgia through modern design elements, featuring raffia textures and gingham prints across footwear and accessories. Key highlights include the LISS sandal with a 35mm micro heel, detailed with wrap elements and a delicate bow, alongside the LIVI wedge and pump that incorporate similar foulard-inspired accents.
Expanding its offering, the capsule introduces new bag silhouettes such as the Riviera Tote Mini, crafted in woven raffia with fringe detailing, and the Callie Maxi, an oversized reinterpretation of the brand’s signature evening bag designed for day-long versatility. Signature styles including the Bon Bon and Cinch bags are also reimagined in seasonal textures and prints.
With this launch, Jimmy Choo continues to blend heritage design codes with contemporary sensibilities, reinforcing its position in the global luxury market through collections that align with evolving lifestyle narratives.
Campaign Credits
Creative Director: Sandra Choi
Image Director: Kerry Haynes
Photographer: Henrik Purienne
Model: Camille Chifflot
Stylist: Ben Perriera
Senior Art Director: George Yandell
Film: Dimitri Basil, Cooper Roussel
Hair & Make Up: Homa Safar
Manicurist: Emi Kudo
Production: The Production Club
