Mumbai: Jimmy Choo has unveiled its Spring 2026 women’s campaign, ‘Les Fleurs’, an evocative exploration of the tension between reality and fantasy, and natural beauty and brutalist architecture. Anchored in the overarching narrative of Future Feminine, the campaign examines modern femininity through contrasts, contradictions and playful paradoxes that are central to the brand’s identity.
Juxtaposing supersized floral motifs against utilitarian architectural forms, the campaign blends the old with the new, and the real with the surreal. Presented through a series of still images and films, the campaign stars model Kiki Willems and is shot by Quentin de Briey at the Barbican, London’s iconic cultural landmark. Set against the raw, sculptural backdrop, both Willems and the Spring 2026 hero styles appear luminous, reinforcing the visual tension at the heart of the collection.
The campaign is underscored by the distinctive vocal range of Minnie Riperton, creating a climactic and joyful soundtrack that inspires the title Les Fleurs. A contemplative voiceover by Willems accompanies the visuals, culminating in an invitation to experience a spring metamorphosis through the transformative power of shoes and accessories — igniting imagination, encouraging escape and inspiring dreamlike expression.
The larger-than-life floral installations featured in the campaign were first introduced at Jimmy Choo’s Spring 2026 Milan Fashion Week presentation. Commissioned from a local Milanese artist, the blooms draw inspiration from peonies in Creative Director Sandra Choi’s garden in Somerset, further grounding the fantasy elements in personal and natural references.
Commenting on the campaign, Sandra Choi, Creative Director, said, “The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today. The idea of contrasting lightness with bold, beauty with strength always underlines how I love to present our brand. The visual language we have created for this campaign delivers exactly that.”
Reflecting the multifaceted nature of modern femininity, the Spring 2026 collection rejects predictable pairings in favour of unexpected combinations. Pastels are reimagined with strength, beauty is expressed with toughness, and each design carries the potential to surprise — hallmarks of Jimmy Choo’s evolving design language.
Hero styles showcased in the campaign include the SUNNY trainer and FAIZ pump, both crafted in bespoke patterned lace. The floral theme extends to the MIMMI SLINGBACK, accented with a perforated lace leather corsage. Utilitarian glamour is introduced through the return of the iconic BIKER boot, originally launched in 2008, alongside the debut of the IVY LOAFER.
Expanding the accessories offering, the new BAR HOLDALL bag makes its Spring debut with a fluid silhouette rendered in a soft pastel palette. Continuing the play on perception, soft suede is printed with a trompe l’oeil denim effect, featured on the SCARLETT pump and CINCH bag.
