Reliance Retail’s e-marketplace JioMart has fulfilled orders through Meta’s messenger platform WhatsApp for a year now.
There has been a 6x month-on-month growth in new customer acquisition on JioMart-on-WhatsApp, informed a company statement.
Sandhya Devanathan, Vice President, Meta India, said, “JioMart’s end-to-end shopping experience on WhatsApp was a global-first innovative integration for Meta, and we are pleased with this strategic partnership. The growth JioMart has seen since both sales and customer acquisition on WhatsApp is a testament to the fact that businesses and people are finding messaging to be the faster, more convenient way to get things done. Business messaging is an area with real momentum, and these chat-based experiences will be a game-changer around the world.”
Sandeep Varaganti, CEO, JioMart, said, “The launch of JioMart on WhatsApp last year has been a phenomenal success, we are able to truly democratise digital commerce for everyone and bring in new customers. In fact, we have witnessed a 6x month-on-month growth in new customers coming from this platform. We have been expanding our offerings on the platform and now have multi-categories available on the catalogue, from groceries and fashion to electronics. We will also be able to offer collections from the Reliance Jewels range soon. Together, we are determined to make this new channel of digital shopping a success and fill the need gap of the digitally shy customers and reach a larger audience across the country.”
As part of the anniversary celebration, JioMart will offer discounts up to 70 pc on products across categories on WhatsApp shopping. It will also host a live session on its social media platforms with celebrities, contests and giveaways including iPhones.
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