Mumbai: JioStar has announced the launch of Moment.AI, an advanced AI-powered contextual advertising solution that helps brands connect with audiences at moments of peak emotional resonance. Built on the promise of own the feeling, own the moment, the innovation leverages artificial intelligence and machine learning to scan video content, decode emotions and objects, and strategically place ads at the most contextually relevant points.
“With Moment.AI, we are introducing a technology-driven solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers. Our constant endeavour is to innovate and create advertising solutions that are not only effective but also meaningful, and Moment.AI is a step forward in that direction,” said Mahesh Shetty, Head of Revenue – Entertainment, JioStar.
Moment.AI is powered by advanced algorithms that can identify over 600 emotions and objects across video streams. By tagging moments such as smiles, celebrations, or family interactions, the tool ensures that brand messaging aligns with the story rather than disrupting it.
The platform is designed for versatility, catering to categories including handsets, jewellery, skincare, gifting, food and beverages, home décor, fashion, and festivals, ensuring contextual brand visibility across high-consumption moments. Anchored on the R.A.C.E. framework—Reach, Attention, Connection, and Effectiveness—Moment.AI delivers stronger visibility, higher recall, deeper audience engagement, and measurable outcomes.
Currently active across JioStar’s Entertainment network, Moment.AI will soon be rolled out on JioHotstar. Early studies have already shown a 34% uplift in advertising effectiveness compared to traditional ad placements*.
