New Delhi: JK Lakshmi Cement (JKLC), a top cement manufacturer in India, has announced the continuation of its partnership with cricket star Rohit Sharma as brand ambassador. This renewed collaboration underscores the brand’s dedication to excellence and the shared values between JKLC and Rohit.
Rohit Sharma, recognized for his leadership and consistent performance, embodies the core values of strength, reliability, and excellence that JKLC stands for. His previous tenure as brand ambassador has been highly successful, resonating well with both consumers and stakeholders.
Commenting on the renewal, Arun Shukla, President and Director of JK Lakshmi Cement, said, “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”
Commenting on the partnership, Rohit Sharma, exclusively represented by RISE Worldwide, said, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built anenduring relationship with consumers, and I look forward to what we can achieve in the coming year.”
Rohit Sharma stays as the face for JKLC’s ads and brand communications nationwide on various platforms. The tagline “India’s Best Performer” resonates well with sales network and consumers, boosting brand scores and business valuation. The partnership symbolizes shared values like excellence, customer focus, teamwork, trust, and integrity. Rohit’s leadership mirrors JKLC’s product qualities, and both look forward to another successful year, solidifying JK Lakshmi Cement’s position as a top brand.
