New Delhi: JK Maxx Paints has unveiled its latest campaign, ‘Ghar Aane Ke Bahaane’, a slice-of-life narrative infused with humour that showcases how vibrant walls don’t just beautify homes, but also spark joy, conversations and togetherness.
The campaign film reunites actors Jimmy Shergill and Minissha Lamba on screen after almost two decades. Shergill plays the warm and discerning Sharma Ji, while Lamba stars as his wife, whose freshly painted home quickly becomes the neighbourhood’s hotspot. From influencers wanting to shoot reels against colourful walls, to nosy aunties dropping in uninvited, the Sharma household suddenly has everyone finding a bahaana to visit.
Exaggerated with rib-tickling humour, the film captures the quirks of Indian neighbourhoods—blending old-school nosiness with modern-day habits like social media reels, cricket screenings, and work-from-home video calls. Through lively visuals, playful edits and relatable characters, the story underlines how JK Maxx Paints turns ordinary walls into vibrant backdrops of joy and connection.
Speaking about the new campaign film, Nitish Chopra, Business Head (White Cement and Paints Business), commented: “For homeowners, choosing the right paint goes far beyond just painting the walls, it’s an investment that ensures durability, creating spaces that reflect their personality and aesthetics. At JK Maxx Paints, we understand that paint is not merely a finishing touch, it’s a foundation for making a house truly a home. Our products, from the trusted house of JKCement, are designed to deliver superior quality, long lasting performance, durability along with a wide range of colours, making them relevant for every homeowner. With the ‘Ghar Aane Ke Bahaane’ campaign, we wanted to highlight this very connection, how the right paint not only beautifies walls but also becomes a reason for joy, curiosity, and togetherness drawing families and communities closer.”
Adding further, Amandeep Malhari, Marketing Head (White Cement and Paints Business), said: “At JK Maxx Paints, our focus has always been to build a brand that goes beyond the functional benefit of paint. With the launch of ‘Ghar Aane Ke Bahaane’ campaign, we are strengthening our positioning as a trusted brand that turns walls into backdrops of joyful moments! The film highlights how colours transform a house into a lively, welcoming space. Indian families and neighbourhoods are built on togetherness, and humour felt like the most relatable way to bring that emotion alive and contemporary elements like reels, online interviews and cricket keep the story relevant for today’s time. We believe this campaign will connect deeply with consumers who see their homes not as walls, but as a canvas of memories and happiness.”
Reinforcing the brand’s tagline — JK Maxx Paints: Khushiyon ke Rang — the campaign demonstrates that when walls are painted with JK Maxx Paints, they don’t just stay walls, they become warm, welcoming spaces that naturally draw people in.
