MUMBAI: Innerwear, sleepwear, and athleisure brand Jockey is back with the Jockey Juniors Times NIE Colour Splash campaign. The Colour Splash campaign is a nationwide talent hunt among children aged 6 to 12 years to encourage young artists to unleash their creativity and imagination. The theme for the campaign this year is ‘My Happy Place’, where children can paint their unique imagination or memories and bring them to life on canvas.
The campaign is classified into two age categories, namely the sub-junior category for children aged between 6 to 9 years and the juniors’ category for children aged between 10 to 12 years. It spans four months beginning in the month of September 2024 and concluding by December 2024. This year, the online contest will commence in September, with the artwork entries submitted by 30th October 2024. The on-ground events for the campaign will be held in six metro cities namely Kolkata, Mumbai, Delhi, Chennai, Hyderabad, and Bangalore from September to December 2024.
Nihal Rajan CMO Page Industries said, “We are thrilled to launch the second edition of our Colour Splash campaign in partnership with Times NIE. Just like our Jockey Juniors collection, this initiative empowers children to express themselves through vibrant colors, encapsulated in this year’s theme- ‘My Happy Place.’ We believe that art serves as a powerful medium for children to convey their emotions and perspectives about the world in unique ways.
“We look forward to seeing the incredible talent of the young artists at the Colour Splash Contest. At Jockey Juniors, we are dedicated to nurturing creativity and self-expression, and our colorful range of innerwear and leisurewear embodies this mission, fostering a culture where imagination knows no bounds.”
