Major consumer brand company Johnson & Johnson has confirmed a global media review for its $2.6bn advertising budget.
Asia Pacific is one of the major regions impacted by the review, putting incumbent OMD on alert.
In a statement the Company said: Johnson & Johnson is conducting a global agency review across the company’s consumer, pharmaceutical and medical-device businesses and brands.
“Our goal is to ensure we have the best media capability in strategy, planning and buying against evolved business strategies and marketing frameworks for Johnson & Johnson ’s business sectors and brands around the world.” the statement said.
When contacted, the incumbent agency OMD declined to comment on the development.
The global review, which excludes North America, comes a year after Johnson & Johnson moved its $1bn US media buying to Omnicom’s OMD from Interpublic’s J3, a dedicated division of UM.
The pitch is one of a raft of global pitches to be called in recent weeks which will impact the local market.
