New Delhi: India’s leading and most-engaged short video app immersed viewers across Bharat in a virtual celebration of its most beloved festival, Holi. Josh introduced four Holi-themed filters and an AR effect that went live on Monday, inviting nearly 50K posts from nearly 25K users on the platform.
Josh also launched five fun challenges leading up to Holi where users showed off their #holihookstep and master chefs peppered the platform with their favorite #holirecipes. Of course, the festival wasn’t quite complete without beauty tips on how to be #holiready. But the most fun of all was the #holibucket and #holikajosh challenges that brought together thousands of vibrant users and creators from across India, playing pranks and using these filters to manifest the joy of this festival on a single platform. Together, these five challenges clocked 95 million page views and over 1.5 million likes.
Josh celebrated two spectacular innings this week, in the culmination of its Holi campaign and the successful celebration of its first original IP ‘World Famous’ in Lucknow.
Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store. Currently, Josh is the fastest growing and most engaged short-video app in India with over 90 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users), and 1.75+ billion video plays per day.