India’s short-video app, Josh has turned one and celebrates an extraordinary year by concluding the #EkNumber challenge on a high note. Paying forward all the love and support Josh received in its first year, the leading short-video app marks its first birthday with the announcement of winners of the #EkNumber challenge, that served as a launch pad for creators to enrol themselves in the Josh All Stars training academy. ‘Josh All Stars’, newly launched by Josh is India’s largest and first-ever formal training academy for short-video creators.
Josh #EkNumber challenge has recently concluded as one of the biggest and most engaged challenges on the app, clocking over 112K videos, 242M hearts and 3B views. As a part of this challenge, creators were invited to showcase their creativity by submitting video entries across five categories namely, food, fashion, fitness, dance and comedy, spearheaded by experts like SonuSood and Mouni Roy, who were also joined by celebrities like KPY Bala, Kings United Suresh and Ruhi Singh. The top 120 creators who posted stellar content coupled with a virality quotient were declared winners and awarded a sum of up to INR 50,000 each with a never before opportunity to get enrolled into the ‘Josh All Stars’ program. Winners will also get an opportunity to be part of a meet-and-greet with celebs and role models and be mentored by them.
Josh All Stars aims to produce India’s next 10000 stars by identifying, grooming and mentoring creators in understanding the A-Z of content creation across categories. Envisioned as a six-weeks program, each set of creators will go through levels of personalised grooming, expert guidance and extensive promotions before landing up at the third level where they get a chance to be mentored by a group of renowned industry experts known as ‘Agents of Josh’. Agents of Josh wouldthen closely mentor the creators in eight different content categories that include music, dance, fashion, food, skits and comedy and will promote the top ones to the next level. The top content creators from each category will get a chance to become a part of JoshIPs like Josh CreatorThon, Josh World Famous and other upcoming campaigns.
Sunder Venketraman, Head of Creator and Content Ecosystem, Josh said, “We are thrilled by the response and superlative attention receivedfor #EkNumber, thus making itthe biggest and most engaged challenge ever hosted on the Josh app. At Josh, we always look at exploring new possibilities to redefine the space of content creation and bring the best of experience to our creators and users. We wish our winners the best in their journey and promise to introduce more such exciting opportunities and challenges on the platform.”Seher Bedi,
Calling out to aspiring young stars, Seher Bedi, Head of Josh Studios said,“We brought the Josh All Stars to lifewith an aim to build a community that celebrates all forms of content and gives flight to youngsters with talent and ambition, through collaborative efforts. With the help of our experts, we look forward to mentor and groom the next 10000 stars in India, for India.”
Juhi Mehta, Chief Operations Officer, Qyuki Digital said, “Josh, from its very inception was built with our creators keeping them at the heart of their value proposition and it has been an honour for us to have collaborated so closely with India’s leading short-video app. In the past year, working with the Josh team and our creators to co-create unique and fantastic content has been an absolute delight. We congratulate Josh as they celebrate one successful year and thank them for giving our many creators an India-wide family to feel proud of. We hope that creators, users and viewers thoroughly enjoyed being a part of the Josh #EkNumber challenge.”