Wardwizard Innovations & Mobility, manufacturer of electric vehicles under the brand ‘Joy e-bike’, has announced its association as ‘Title Sponsor’ for the India tour of Ireland 2023. The series will see the teams play three T20 matches between August 18 and 23 for the ‘Joy e-bike Cup’.
Joy e-bike will also display its recently launched made-in-India electric two-wheeler ‘Mihos’ at the Malahide Cricket Club ground in Dublin.
Joy e-bike had sponsored the India tour of Ireland 2022 as ‘Powered By’ partner. It also partnered with Chennai Super Kings as official EV partner in the 2021 edition of IPL.
Tarun Sharma, President, Marketing and Branding, Wardwizard Innovations & Mobility, said, “In the vibrant tapestry of India’s cultural identity, cricket stands as a unifying thread that weaves together the diverse spirit of our nation. In India, cricket is more than a sport, it’s a symphony of passion, teamwork, and perseverance that reverberates across every corner of our country. It mirrors the energy and dynamism of India, a land where traditions blend harmoniously with progress. At Joy e-bike, we stride forward with a vision of weaving sustainability into the very fabric of mobility and are propelling India towards a sustainable and electrifying future. Our commitment to providing innovative and eco-friendly products mirrors the cricketing ethos of adaptability and evolution over time. Our product range aims to create moments of joy and inspiration for our consumers. This collaboration of Joy e-bike cup is a testament to our belief in the power of unity, progress, and the unwavering spirit that defines India and in our pioneering EV solutions.”
Andrew May, Chief Financial Officer, Cricket Ireland, added, “Just as cricket unites fans from different walks of life, this partnership brings together our shared commitment to innovation and a greener future. As we welcome the Irish and Indian cricket teams for this captivating series, we are equally excited to welcome Joy e-bike as a partner that resonates with our values and aspirations. This partnership is more than just a collaboration; it’s a statement about the direction in which both sports and industries are moving – towards a cleaner and more innovative future. Together, we celebrate this unique fusion of sport and technology, of tradition and innovation, and look forward to a series that will undoubtedly spark the same excitement that Joy e-bike brings to the world of electric vehicles. Here’s to a successful partnership and an electrifying series ahead!”
Pacer Jasprit Bumrah will lead the Indian team while Paul Stirling will lead the Irish team.
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