Gurugram: JSW MG Motor India has announced the onboarding of pickleball athlete Monica Menon, further strengthening the brand’s commitment to supporting emerging sports and spotlighting women achievers who reflect passion, precision, and progress. As one of India’s fastest-growing sports, pickleball embodies agility and adaptability—values mirrored by the MG Comet EV, MG’s smart urban electric vehicle designed for modern urban mobility.
A former AITA National Tennis Champion and 2010 Asian Games athlete, Menon’s transition to pickleball underscores her resilience and reinvention. With over 100 career podium finishes and a strong role in advancing grassroots sports in Delhi-NCR, she represents the ambition and energy of a new generation—one that aligns seamlessly with JSW MG Motor India’s ethos.
Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Pickleball captures the pulse of modern India, agile, intelligent, and always moving forward. Monica’s journey reflects that same rhythm of purpose and precision. The MG Comet EV, too, reimagines urban mobility with intent, compact yet expressive, simple yet smart. Through Women of MG, we celebrate women who lead with conviction and redefine their paths with style and substance.”
Expressing her enthusiasm, Monica Menon added, “I’m thrilled to collaborate with JSW MG Motor India, a brand that champions women and supports new-age sports like pickleball. This partnership brings together two worlds that value precision, purpose, and thoughtful performance, sports and mobility. The MG Comet EV, with its compact yet spacious design and intelligent technology, makes every journey effortless, turning everyday travel into an experience of comfort and confidence. JSW MG Motor India’s commitment to supporting women and fresh ideas makes this collaboration truly meaningful.”
The association further strengthens the Women of MG initiative, under which the company has partnered with prominent women achievers including golfer Tvesa Malik, Paralympic champion Deepa Malik, Tokyo Paralympic silver medallist Bhavina Patel, and Gujarat’s Patan Girls football team. Each collaboration reflects MG’s focus on performance, precision, and the spirit of possibility.
Beyond sports, MG Motor India continues to drive societal impact through initiatives such as Sewa, Womentorship, Drive Her Back, Worth Waiting For, Prerna, and MG Changemakers, reinforcing the brand’s commitment to empowering women and fostering meaningful community advancement.
