MUMBAI: JSW Paints, which is part of the $24 billion JSW Group, today unveiled a campaign for its decorative range of paints.
The campaign ‘Khoobsurat Soch’ champions JSW Paints’ positioning of ‘Think Beautiful’. In the ad film, brand ambassadors Alia Bhatt and Ayushmann Khurranna invite everyone to let their thoughts take wings and embark on a journey of self-expression with JSW Paints. The new campaign is being launched across television channels, digital, OOH and other platforms.
Bhatt and Khurranna’s aim to inspire the audience to embrace the beauty of colours in their living spaces. The soundtrack for the film is composed by Gulzar. Conceptualised by TBWA\India, the film showcases JSW Paints’ eco-friendly paints.
JSW Paints has signed Dulquer Salmaan as the brand ambassador for the South markets. The campaign film for these markets features Bhatt and Salmaan.
AS Sundaresan, joint MD, CEO JSW Paints said, “We’re excited to unveil our Khoobsurat Soch’ campaign. The campaign will help people discover the boundless potential of beautiful thoughts that can transform their homes. We want consumers to look beyond colour at themes, designs, aspirations, experiences and usher in a slice of their life and passion at home.”
Govind Pandey, CEO, TBWA\India said, “So many newer possibilities of decorating your home are now possible with JSW Paints packed with new features that were not available earlier. All your beautiful thinking about your home can now be made real. This film talks to this generation of homemakers and partners with them to move beyond the boringly predictable and try new ideas and paints.”
Russell Barrett, CCExpO, TBWA\India said, “JSW Paints has been built on the principles of disrupting the paints category through thoughtful innovations and beautiful initiatives. This film encourages every homeowner in India to bring alive their home with their beautiful thoughts. To set their imagination free and allow us to partner with them in bringing their unique stories to life.”
YouTube Link:
