Mumbai: Juliet Apparels, one of India’s most trusted women’s wear brands, has announced an ambitious growth strategy as it enters its golden jubilee year. With nearly five decades of legacy in lingerie and everyday wear, the brand is gearing up for aggressive expansion across Tier 2 and 3 markets, strengthening its global footprint, and unveiling category-first innovations designed specifically for Indian women.
From humble beginnings in a small Mumbai workshop to now serving over 2 million women annually, Juliet has built its reputation on care, comfort, and inclusivity. The company is now investing heavily in retail expansion, digital-first strategies, and product innovation to meet the evolving needs of modern consumers.
Expanding Retail & Market Presence
Juliet currently retails through 10,000+ multi-brand outlets (MBOs) and leading e-commerce platforms including Amazon, Flipkart, Myntra, Nykaa Fashion, AJIO, and Zivame. Its growth roadmap includes:
- Expanding its retail footprint by 20% in the next year, with a strong focus on Tier 2 and 3 cities.
- Launching a premium brand showcase in Mumbai, featuring over 1,000 products across categories – a first-of-its-kind retail experience for Juliet.
- Opening 50+ exclusive Juliet showrooms across India over the next five years.
Internationally, Juliet has already established a presence in the UAE, Sri Lanka, Nepal, and Mauritius, and is exploring further export opportunities to fuel long-term growth.
Innovation Rooted in Care
Staying true to its ethos of “care stitched into every seam,” the brand continues to bring thoughtful innovations:
- Relaunch of its Period Panty with eco-conscious packaging and a complimentary biodegradable sanitary pad in every pack.
- Upcoming launch of Seamless Lingerie, a category-first, crafted for Indian body types and climate.
- Continuous refresh of its lingerie (monthly) and sleepwear (biannual) collections based on consumer insights.
Commitment to Women & Community
Juliet’s legacy extends beyond fashion. The brand has been offering affordable mastectomy bras for over three decades and will further strengthen this commitment with a Breast Cancer Awareness campaign launching next month. Sustainability remains a key focus with eco-friendly packaging and design practices being scaled across categories.
Future-Ready with Digital & AI
Embracing technology, Juliet is leveraging AI in design and manufacturing to optimize resources, improve inventory management, and boost productivity. With strong e-commerce and social media presence, the brand continues to stay digitally relevant to India’s online-first consumers.
The Five-Year Vision
Looking ahead, Juliet plans to:
- Expand its Exclusive Brand Outlets (EBOs) beyond its current five stores in South India.
- Grow its customer base by 30% while staying true to its values of care and inclusivity.
- Strengthen exports to make Juliet a global name in women’s wear.
Shashikant Trevadia, Founder & Chairman of Juliet Apparels, said, “At Juliet, we have always believed fashion is not just about how women look, but how they live, feel, and express themselves. As we step into our golden jubilee, we are doubling down on growth, innovation, and purpose – ensuring every woman finds care, comfort, and confidence in our designs.”
