LS Digital, a digital marketing transformation (DMT) company, has awarded its PR and communications mandate to Kaizzen, an integrated communications agency. Kaizzen will handle communication strategy, media relations, and reputation management for LS Digital, focusing on enhancing the company’s presence and supporting its growth plans.
LS Digital prioritizes revolutionizing the digital landscape by emphasizing digital marketing transformation (DMT) through its specialized business units like Langoor, f1studioz, a UI/UX company and Social Panga, a digital-first creative company. Guided by #ChallengeTheNow, it aims to redefine digital marketing standards and drive industry growth with innovative solutions reshaping the future of global business.
Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes the centre stage in developing and delivering tech enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally”.
Nikhil Pavithran, Group President of Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”
