Mumbai: Kajaria Plywood, which works in the plywood industry, has announced the execution of “Desh Ki Raunak 2.0” campaign in collaboration with Socio Street Advertisement. It looked to build upon the response received during its initial phase.
The first phase of ‘Desh Ki Raunak’ saw various contests and interactive activities.
Kajaria Plywood and Socio Street Advertisement then unveiled ‘Desh Ki Raunak 2.0’. This is a continuation of the journey to celebrate the spirit of the nation. This new phase introduces elements, including vox pop interviews featuring real audience members and influencer videos, to further amplify the campaign’s reach and impact.
COO Kajaria Ply & Laminates Shyam Shekhawat said, “We are thrilled by the overwhelming success of ‘Magnificent 7, Desh ki Raunak.’ The tremendous engagement and positive feedback during the first phase motivated us to take this campaign to new heights. By incorporating real voices and influencer perspectives, we aim to foster deeper connections with our audience and celebrate the essence of India’s cultural diversity.”
As an integral component of the campaign, a collection of posts and stories has been curated, each spotlighting various facets of the temples’ history, architecture, and cultural significance. Leveraging the reach of social media platforms, the campaign endeavours to engage a broad spectrum of audiences and it aims to nurture an admiration for India’s architectural legacy.
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