Mumbai: Kansai Nerolac Paints Ltd (KNPL), has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on April 9, 2016.
Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few.
Speaking on the association, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions.. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”
“We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business.” Said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.
The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.
Kansai Nerolac has been promoting the range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit.
Mr. Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”
While this is the first of its kind alliance for Nerolac in the sports arena the underlying intent has always been to capitalize on platforms that help build a consumer connect.
Bollywood super star Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both Cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” Mr. Jain concludes.
