New Delhi: Dabur India’s salon skincare brand, Oxylife Salon Professional, has created a digital stir with the launch of its #SkinsuranceWithOxylife campaign, led by Bollywood icon Karan Johar. Conceptualised by creative agency Schbang, the campaign introduced two new facial innovations — Oxylife Salon Professional Intense Bright and Sensi-Care Facial Treatment Kits — designed to deliver radiant, salon-worthy skin with lasting results.
The campaign took off with viral intrigue as whispers began surfacing on social media suggesting Karan Johar had “insured” his face, leading to an explosion of speculation across Reddit threads, Bollywood gossip pages, and influencer circles. As speculation peaked, Karan took to Instagram with a signature tongue-in-cheek reel to set the record straight: “Yes, my face is insured… with Skinsurance by Oxylife!”
Commenting on the campaign, Virat Khanna, Head of Marketing, Skin Care at Dabur India Ltd. said, “With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today’s discerning consumers.”
Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd., added, “With a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today’s digitally native beauty consumers.”
Manish Kinger, Executive Creative Director at Schbang, shared, “The skincare category didn’t need another product pitch, it needed a cultural moment. In a world where celebrities insure their most prized assets, we asked, why not skin? Enter pop culture royalty, Karan Johar, the perfect face to launch Skinsurance by Dabur OxyLife. A none-of-its-kind take that flipped the script on skincare and made headlines doing it.”
With clever storytelling, a celebrity twist, and a humorous nod to pop culture, #SkinsuranceWithOxylife not only introduced a new era of salon skincare but also proved that radiant skin is a serious business — and definitely worth insuring.
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