New Delhi: Bollywood star Karisma Kapoor has become the face of Oleev, the flagship brand of Modi Naturals, championing an empowering message for women: “Make right choices and do what’s right for you.” As the new brand ambassador for Oleev’s cooking oils and multigrain pastas, Kapoor brings her timeless grace and advocacy for health and wellness to the forefront, encouraging women to prioritize their well-being and embrace healthier, more sustainable lifestyles.
The latest campaign, featuring Karisma Kapoor, shines a spotlight on the societal pressures women face to meet unrealistic standards of perfection. Through a heartfelt TV ad, Oleev urges viewers to focus on meaningful choices that enhance their health and happiness rather than succumbing to external expectations.
Karisma Kapoor shared her thoughts on her association with Oleev, “As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there.”
Expressing his excitement, Akshay Modi, Managing Director of Modi Naturals, said, “We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life.”
With its innovative range of healthy cooking oils and multigrain pastas, Oleev continues to lead the way in redefining kitchen essentials for health-conscious families. The partnership with Karisma Kapoor sets the tone for a dynamic year ahead, reinforcing Oleev’s commitment to providing products that blend health benefits with great taste.
The campaign will roll out as a 360-degree initiative, incorporating TV commercials, digital activations, outdoor advertising, in-store promotions, and PR engagements. Oleev aims to further establish itself as the preferred choice for families seeking balanced, nutritious options without compromising on flavor.
