Mumbai: FUJIFILM India has unveiled its latest innovation in instant photography with the launch of the ‘instax WIDE Evo™’, a high-end hybrid instant camera. The launch event, held in Mumbai, was graced by Bollywood star and FUJIFILM India instax™ brand ambassador, Kartik Aaryan.
The ‘instax WIDE Evo™’, inspired by the globally successful ‘instax mini Evo™’, features double-card-sized WIDE format film compatibility and an array of innovative shooting effects. With a luxurious black and metallic design, the camera is equipped with 100 Shooting Effects, Degree Control for fine-tuned adjustments, and Wide Angle Mode for dynamic shots. It seamlessly blends analog-style operation with digital precision, making it a must-have for photography enthusiasts.
Pre-bookings for the ‘instax WIDE Evo™’ start on February 4 at instax.in and select retail outlets. The camera will officially be available from February 20 in a WIDE Evo Premium Edition Combo Pack (including 20 Wide Shots) at an MRP of ₹47,999. Customers pre-booking will receive a complimentary designer film worth ₹1,299.
Expressing his excitement, Kartik Aaryan said, “The instax WIDE Evo™ is a perfect blend of trend and nostalgia. Its unique combination of vintage charm and modern technology makes it the perfect companion to capture life’s most memorable moments. The ability to experiment with 100 Shooting Effects and achieve dynamic compositions with Wide Angle Mode ensures every shot is truly special. I’m excited to see how this camera inspires everyone to embrace their inner artist.”
Koji Wada, Managing Director, FUJIFILM India, stated, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ With the launch of the instax WIDE Evo™, Fujifilm reinforces its commitment to bringing innovation and joy to the world of instant photography. This hybrid instant camera represents a seamless blend of advanced features and timeless design, empowering users to ‘make every shot a masterpiece’.”
Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India, added, Kartik Aryan_Wide Evo_mumbai_MEDIA “FUJIFILM India is committed to expanding the world of the instax™ instant photo system, offering people the joy of on-the-spot photo printing. With the *WIDE Evo™, we introduce versatile shooting expressions through innovative features like ten film effects, ten lens effects, Degree Control, six Film Styles, and Wide Angle Mode. Our tagline, ‘make every shot a masterpiece,’ reflects our aspiration for users to create their greatest masterpieces from countless possibilities. This message is being shared online, across social media, and in stores to showcase the unique appeal of the WIDE Evo™ to photography enthusiasts everywhere.”
Coinciding with the launch, Fujifilm is introducing a new WIDE format film, ‘BRUSHED METALLICS’, featuring a metallic-like texture and a luxurious design. This film will be available at an MRP of ₹1,299.
The ‘instax WIDE Evo™’ is more than just an instant camera—it also doubles as a smartphone printer. It includes a dedicated app with a ‘Discover Feed’, where users can explore creative photography shared by other WIDE Evo owners and replicate their effects via Bluetooth connectivity.
