Bonn Group, a prominent FMCG company in India, has appointed Bollywood actress Katrina Kaif as the brand ambassador for Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and broad appeal align well with Bonn’s dedication to excellence and quality. Her endorsement is expected to enhance the brands’ image, reach, and appeal to a more diverse, younger audience.
Bonn Group, a prominent FMCG company in India, has appointed Bollywood actress Katrina Kaif as the brand ambassador for Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and broad appeal align well with Bonn’s dedication to excellence and quality. Her endorsement is expected to enhance the brands’ image, reach, and appeal to a more diverse, younger audience.
This strategic endorsement forms a strong alliance with both entities boasting impressive legacies. In 39 years, Bonn Group has read consumer trends well, developing a diverse product line known for its health, taste, and quality, making it a top choice in the Bread & Biscuit Category across the Hindi Speaking belt in India. Katrina Kaif, an icon and role model to many, is renowned for her fitness, exceptional performance, and work ethics.
Bonn Group will launch a multi-media campaign with Katrina Kaif for Americana biscuits, Bonn Bread, and Bakery range, showcasing a variety of bread and biscuits to appeal to modern dietary preferences. The campaign promotes Bonn Group’s healthy products in numerous Indian states and over 55 countries worldwide.
Amrinder Singh, Director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, Head of Marketing, Bonn Group.
Campaigns for Americana Biscuits and Bonn Bread will be promoted through print, broadcast, digital media, outdoor ads, and on-ground activities.
