New Delhi: Kellanova (formerly Kellogg Company) has launched its latest digital film for Kellogg’s Muesli, bringing the iconic mother–daughter duo Tanuja and Kajol together on screen. The campaign highlights the nourishing, multi-ingredient richness of the Kellogg’s Muesli 12-in-1 Power Breakfast and its universal appeal across generations.
At the heart of the film is Kellogg’s signature 12-in-1 Power Breakfast proposition — a thoughtfully curated blend of 12 nourishing ingredients, including almonds, oats, seeds, raisins, cranberries, papaya, and more. Every spoonful delivers a combination of flavours and textures, making breakfast both delicious and power-packed.
Speaking about the campaign, Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia, said, “Kellogg’s Muesli is one of the most important offerings in the Kellogg’s portfolio, which is seeing rapid consumer adoption as more and more people discover how nutritionally diverse it is with the 12 nourishing grains, fruits, nuts and seeds that it has. We wanted to accelerate this discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner. And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
The muesli category in India has been witnessing strong momentum as consumers increasingly seek nourishing, convenient, and exciting breakfast options. Responding to this trend, Kellanova has expanded its Muesli 12-in-1 Power Breakfast range to include Fruit, Nuts & Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli, and Chocolate Muesli — offering choices that meet varied tastes while delivering essential nutrition.
With this campaign, Kellanova reinforces its commitment to Power Breakfasts — celebrating mornings fueled by real, wholesome ingredients. Kellogg’s Muesli 12-in-1 stands as more than just a breakfast; it is a true Power Breakfast for every generation.
