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Kenstar launches new campaign ‘Bath Ban Jaye’ to redefine bathing experience with innovative water heaters

by MN4U Bureau
September 13, 2025
in Campaigns
Reading Time: 2 mins read
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Kenstar launches new campaign ‘Bath Ban Jaye’ to redefine bathing experience with innovative water heaters
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New Delhi: Kenstar, one of India’s most trusted home appliance brands, has unveiled its latest range of water heaters, designed to revolutionize the bathing experience for modern Indian households. Combining cutting-edge technology, elegant design, and uncompromised safety, the new portfolio promises a complete and enjoyable bath every time.

As part of the launch, Kenstar has rolled out an impactful campaign, “Bath Ban Jaye”, addressing the common “half bath” dilemma faced by ordinary water heaters. The campaign emphasizes how Kenstar’s new range transforms every bath into a complete, comfortable, and fulfilling experience.

Equipped with SwirlHeat Technology, the heaters deliver up to 20% more hot water output, while High-Density PUF Insulation ensures 10% longer heat retention, reducing energy consumption. The advanced German Blue Sapphire Technology extends product lifespan by 40%, ensuring unmatched durability. With a 5-star BEE rating, the new range also enables significant savings on electricity bills. Consumers benefit from a 7-year tank warranty, ensuring long-lasting performance and peace of mind.

Speaking on the launch, Sunil Jain, CEO of Kenstar, said, “Our mission at Kenstar has always been to enhance the everyday lives of Indian households through smart, stylish, and sustainable home solutions. With our latest range of Water Heaters, we are making brand promise: ‘Heats Fast, Makes It Last’ addressing key consumer pain points speed, energy efficiency, and safety while elevating the design and performance benchmarks in the market. The new portfolio stands as a testimony to our commitment to innovation and customer delight, ensuring every bath becomes a complete and enjoyable experience.”

The extensive portfolio, ranging from 3L to 100L capacity, includes Storage Water Heaters, Instant Water Heaters, Tankless Water Heaters, Gas Water Heaters, and Immersion Rods. Each is engineered with 8-bar pressure compatibility, catering to the demands of India’s growing urban households.

Further ensuring consumer safety, the heaters feature a 7-Level Safety Shield, incorporating thermal cut-out protection, IPX4 splash-proof design, and multi-functional valves. Aesthetics are also central to the new collection, with the Art Series featuring wooden finishes and the Oris Series available in four vibrant color variants – Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue.

Tags: KenstarSunil Jain

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