New Delhi: Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has announced the appointment of Shaurya Prabhat as its Chief Executive Officer. An eight-year veteran of the company, Shaurya succeeds Agastya Dalmia, who led the brand’s revival for a new generation of consumers.
Shaurya joined Keventers in 2017 to lead business development when the company was largely a franchise-led operation. Over the years, he has taken on expanded responsibilities across strategy, marketing, operations, HR, and business excellence, playing a key role in shaping the brand’s commercial direction from New Delhi. Prior to Keventers, he worked at The Smart Cube (now part of WNS Global Services), advising Fortune 100 clients across sectors including retail, banking, pharmaceuticals, and oil & gas.
“I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited about the vast opportunities ahead for us,” said Shaurya Prabhat, CEO & Managing Director, Keventers
As CEO, Shaurya’s immediate priorities include opening 70 new outlets over the next year, tripling the size of the business within three years, and doubling it again by the fifth year. The company is also exploring growth avenues beyond its core outlet business, including retail and FMCG, quick commerce, and institutional sales—part of its broader “House of Brands” strategy aimed at building a portfolio of food and beverage offerings for modern Indian consumers.
Keventers is also sharpening its focus on Gen Z audiences, aligning its product innovation and brand storytelling with evolving consumer expectations. From waffles and boba to cheesecake ice creams, the brand is expanding its menu to stay relevant while preserving its legacy appeal.
“I have worked alongside Shaurya for over eight years and known him for longer – I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations – from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next,” said Agastya Dalmia, Founder, Keventers.
