Mumbai: Fireside Ventures, an early-stage consumer brand-focused venture capital fund, has appointed Khatija Lokhandwala as its new Head of Marketing. Prior to this, Lokhandwala was Head – Brand Marketing at Zivame, where she played a pivotal role in shaping the brand’s voice and digital presence.
Sharing her excitement about the new role, Lokhandwala said, “Excited to share that I’ve joined Fireside Ventures as Head of Marketing. What drew me to Fireside was its clarity—about the kind of brands it believes in, the founders it chooses to back, and the principles it’s grounded in. At the heart of it is a simple idea: that doing good and building enduring businesses aren’t at odds—they’re deeply connected. That philosophy—The Value of Good—isn’t just something they say. It shapes how decisions are made, how partnerships are built, and how value is created over the long term. It’s a way of thinking that feels both rare and deeply relevant—and I’m looking forward to being part of what comes next..”
Lokhandwala brings with her over 15 years of experience in brand and product marketing across leading consumer brands. She began her career at Pantaloon Retail India, followed by a stint at CavinKare Private Limited where she rose to the position of Senior Brand Manager – Spinz Talcum Powder. Her career also includes key marketing leadership roles at Jyothi Laboratories as Group Product Manager and at INBISCO as Senior Brand Manager for the confectionery portfolio.
With her deep understanding of consumer behaviour and experience in scaling brands, Lokhandwala is expected to play a strategic role in shaping Fireside Ventures’ marketing efforts and portfolio brand strategies.
