Wednesday, February 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

KHELEGI launches with IOC support to empower adolescent girls in sport

by MN4U Bureau
September 1, 2025
in Marketing
Reading Time: 2 mins read
A A
KHELEGI launches with IOC support to empower adolescent girls in sport
Share Share ShareShare

Mumbai: A new sports-for-social-impact initiative, KHELEGI, has officially launched with a mission to keep adolescent girls in sport during a critical stage when 49% of them drop out—six times higher than boys, according to UNESCO.

Backed by the IOC Young Leaders Programme through Olympism365 of the International Olympic Committee, KHELEGI aims to address the systemic barriers that prevent girls from continuing in sport. These include menstrual stigma, unsafe play spaces, gendered social norms, inadequate facilities, economic pressures, lack of awareness, and limited role models.

“KHELEGI is a promise, a vision, and a declaration: every young person has the right to stay in the game, access opportunity, and thrive through sport,” said Laher Gala, Founder of KHELEGI. “Keeping girls in sport empowers them to grow with confidence, resilience, and opportunity, while also nurturing a stronger, more inclusive ecosystem for women in sports. It creates leaders, role models, and a new generation of athletes who can break barriers and redefine possibility.”

Pilot Launch in Dharavi

The initiative will begin with a pilot programme in Dharavi, Mumbai, working in collaboration with local schools, communities, and sports organisations to create safe, inclusive, and joyful play spaces for girls. Insights from the pilot will shape future expansion strategies, ensuring interventions remain community-driven, scalable, and sustainable.

A Movement Built for Impact

KHELEGI’s model combines research, community engagement, and expert-backed curriculum design. Its process includes:

  • Capacity building and ecosystem engagement
  • Iterative feedback and measurement
  • Collaborative implementation and advocacy

This holistic approach seeks to strengthen local leadership, amplify community voices, and create long-term systemic change in how adolescent girls experience sport.

Tackling the Dropout Crisis

Globally, 85% of adolescent girls are insufficiently active, and only 7% of schools provide equal PE time to boys and girls. The dropout crisis not only impacts the health and confidence of girls but also costs communities potential leaders, innovators, and economic growth. KHELEGI’s purpose is to ensure girls play through puberty and menstruation with dignity, safety, and joy.

Purpose, Vision, Mission

  • Purpose: Enable girls to play sports through puberty and menstruation with dignity, safety, and joy.
  • Vision: A world transformed by equity in sports.
  • Mission: To create equitable access and opportunities in sport through education, awareness, and advocacy, supported by ecosystem-driven interventions that scale, sustain, and transform communities.

Join the Movement

KHELEGI invites schools, organisations, communities, and allies to join in rewriting the game—ensuring that no girl is left out of sport.

Tags: KHELEGILaher Gala

RECENT POSTS

Britannia Treat Creme Wafers partners with Naruto for special edition packs
Marketing

Britannia Treat Creme Wafers partners with Naruto for special edition packs

February 4, 2026
0

Mumbai: Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to bring the global anime phenomenon Naruto to...

Read moreDetails
ASICS onboards Shivam Dube and Varun Chakravarthy, launches ‘Move Your Body, Move Your Mind’ campaign
Marketing

ASICS onboards Shivam Dube and Varun Chakravarthy, launches ‘Move Your Body, Move Your Mind’ campaign

February 4, 2026
0

Mumbai: ASICS, the global Japanese sportswear brand, has announced the onboarding of Indian national team cricketers Shivam Dube and Varun...

Read moreDetails
UniAcoustic appoints Manasi Bharadwaj as Head – Design and Development
Marketing

UniAcoustic appoints Manasi Bharadwaj as Head – Design and Development

February 4, 2026
0

Mumbai: UniAcoustic has announced the appointment of Manasi Bharadwaj as Head – Design and Development, marking a strategic move in...

Read moreDetails
Gritzo launches a special-edition range of Marvel-branded SuperMilk for children
Marketing

Gritzo launches a special-edition range of Marvel-branded SuperMilk for children

February 4, 2026
0

MUMBAI: Gritzo, a Personalised Nutrition brand for Children from the founder of HealthKart, has launched a special-edition range of Marvel-branded...

Read moreDetails
Fourth Dimension Media Solutions celebrates 15 years in India’s media ecosystem
Marketing

Fourth Dimension Media Solutions celebrates 15 years in India’s media ecosystem

February 4, 2026
0

Chennai: Fourth Dimension Media Solutions is celebrating 15 years of excellence in media outsourcing, ad sales and digital innovation, marking...

Read moreDetails
Eloelo Group promotes Nishant Kumar to Chief Marketing Officer
Marketing

Eloelo Group promotes Nishant Kumar to Chief Marketing Officer

February 3, 2026
0

Bengaluru: Eloelo Group, a consumer internet groups building the Bharat Entertainment Stack, has announced the elevation of Nishant Kumar to...

Read moreDetails

LATEST NEWS

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

February 4, 2026

ANALYSIS

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change
Analysis

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

February 4, 2026
0

For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...

PEOPLE

HCCB bolsters senior leadership team to accelerate next phase of growth
People

HCCB bolsters senior leadership team to accelerate next phase of growth

February 4, 2026
0

Mumbai: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has announced a series of senior leadership appointments across...

MARKETING

Britannia Treat Creme Wafers partners with Naruto for special edition packs
Marketing

Britannia Treat Creme Wafers partners with Naruto for special edition packs

February 4, 2026
0

Mumbai: Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to bring the global anime phenomenon Naruto to...

Subscribe to Newsletters

ADVERTISING

Sociowash secures D2C Media Mandate for AGEasy
Advertising

Sociowash secures D2C Media Mandate for AGEasy

February 3, 2026
0

Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning
Authors Corner

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning

February 4, 2026
0

In Tier-2 real estate market visibility is no longer about how loudly a brand speaks it’s about how locally it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

February 4, 2026
Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

Collective Studios’ Terribly Tiny Tales announces ‘Musafir Cafe’ for Netflix

February 4, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.