Mumbai: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has unveiled a vibrant new brand film for the TATA Women’s Premier League (WPL), celebrating the excitement, passion and growing cultural impact of women’s cricket. As the Official Good Times Partner of TATA WPL, the brand brings alive the joy of the game through a high-energy campaign that reimagines its iconic sonic identity.
The film refreshes Kingfisher’s legendary ‘O la la la leo’ jingle for the WPL season, introducing a playful and contemporary anthem — Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! — that captures the confidence and evolving narrative of today’s cricket fandom as women’s cricket takes centre stage.
Rooted in Kingfisher’s long-standing ‘Good Times’ philosophy, the campaign reflects how the brand continues to create moments of celebration both on and off the field — from the stands to fan zones and beyond. At the TATA WPL, Kingfisher Premium Packaged Drinking Water is setting new benchmarks in live sports engagement with an integrated stadium experience that spans entertainment, technology, branding and hospitality.
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy. Staying true to Kingfisher’s legacy of celebrating shared moments, the campaign blends sport, pop culture and music to mirror the evolving spirit of Indian cricket.
Speaking about the campaign, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “The Women’s Premier League represents a defining moment for sport and culture in India. With this campaign, we wanted to celebrate the energy and momentum of TATA WPL in a way that feels instantly recognisable and uniquely Kingfisher. The refreshed sonic identity mirrors the vibrancy and growing fandom of women’s cricket, while reinforcing our role as a brand that brings people together around moments of joy and celebration.”
As part of its association with the tournament, Kingfisher Premium Packaged Drinking Water will be integrated across the season through strong on-ground and off-ground visibility, including branding during matches, fan-facing experiences at venues and multiple engagement touchpoints.
The campaign will be amplified through a comprehensive mix of social media, digital content, activations and on-ground fan experiences, ensuring sustained visibility and deeper engagement with cricket fans across the country.
