Kinnect, a part of the FCB India Group, has bagged the digital media mandate for Blue Star, following a multi-agency pitch. The account will be handle at the agency’s Mumbai office.
As part of the mandate, the agency will handle the brand’s digital strategy globally, along with managing its social media presence in the country.
B Thiagarajan, Managing Director, Blue Star Limited, said, “We are pleased to partner with Kinnect, one of India’s leading digital marketing agencies, and thereby leverage Kinnect’s deep domain expertise to drive our digital campaigns.”
Speaking on the new win, Rohan Mehta, CEO, Kinnect, said, “We are so excited and honoured to be working with such a well-known company as Blue Star as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”
