Kirloskar, an Indian conglomerate, marks 16 years partnering with CNNIC to promote sustainability and green initiatives globally.
For 16 years, Kirloskar has sponsored CNN’s Going Green initiative, highlighting sustainability advancements, innovators, and leaders addressing environmental challenges. This partnership has engaged global audiences, including eco-conscious viewers and business decision-makers, to promote understanding of sustainable innovations.
This year, Kirloskar sponsors two Going Green shows on CNN International in July and November. Content features sustainable style, designer innovations, eco-friendly practices, and green agenda. Kirloskar-sponsored content will be available across CNN’s TV, digital, and social platforms.
Cathy Ibal, Senior Vice President, CNN International Commercial, said: “Sixteen years ago, Kirloskar’s vision for a sustainable future resonated deeply with CNNIC. Since then, our partnership has blossomed as we’ve witnessed their unwavering mission to promote environmental sustainability. By aligning their brand with our compelling Going Green content, we are positioning Kirloskar alongside the story of a movement towards a healthier planet. We’re incredibly proud of this enduring collaboration and excited to see what the next chapter holds.”
Anand V. Chitley, Vice President, Kirloskar Proprietary Limited, said: “At Kirloskar, we’ve always been a champion for positive environmental impact. Partnering with CNN, a visionary media leader who shares our commitment to a sustainable future, allows us to spark powerful conversations that ignite real change. Together, we’re empowering people to become active participants in building a greener tomorrow.”
