MUMBAI: Boldfit, a fitness brand, backed by cricketer KL Rahul, has raised Rs. 110 crore in its latest Series-A funding from Bessemer Venture Partners (BVP). This strategic investment will bolster Boldfit’s product innovation, brand expansion, and journey toward becoming what it is hoping will be India’s largest and most influential fitness brand.
Despite the market’s growth, challenges like inconsistent quality and limited access to dependable fitness gear persist. Boldfit said that it addresses these gaps by creating trusted fitness products designed to be within reach of everyday consumers, empowering millions to embrace healthier lifestyles across the country. In an industry largely dominated by foreign brands, Boldfit explains that it is driven by a vision to establish a truly Indian sports brand that resonates with and represents the aspirations of Indian consumers.
Pallav Bihani, founder Boldfit said, “This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country.”
“This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum,” said Rahul.
Anant Vidur Puri, Partner at Bessemer Venture Partners, shared his thoughts on this partnership with Boldfit said, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We’re excited to partner with Pallav and the team in their next stage of growth.”
