New Delhi: Knauf India has launched an extensive Out-of-Home (OOH) advertising campaign across major airports in India. Targeting business travelers, architects, and builders, this campaign underscores Knauf’s commitment to sustainability, innovation, and excellence in the construction industry.
Airports, known for their premium footfall of business decision-makers and professionals, provide an ideal platform for impactful brand communication. Knauf India’s campaign leverages high-visibility digital displays located strategically in terminals, showcasing its advanced product offerings such as drywall systems, insulation solutions, and premium ceiling systems.
Extensive Reach Across India’s Major Airports
The campaign spans prominent airports, including:
- Bangalore: 35 lakh impressions
- Delhi: 60 lakh impressions
- Hyderabad: 20 lakh impressions
- Goa: 5 lakh impressions
- Mumbai: 55 lakh impressions
With a total reach exceeding 175 lakh impressions, this initiative positions Knauf India as a leader in building materials while directly engaging a targeted and influential audience.
Sumit Bidani, CEO of Knauf India, stated, “Our airport OOH campaign is a testament to our dedication to excellence and innovation. Airports are gateways of opportunity, and we are thrilled to showcase our world-class solutions to a diverse audience of professionals and decision-makers. This initiative not only highlights our cutting-edge products but also our commitment to sustainability, which is integral to our vision for the future of construction in India.”
He added, “Through our focused efforts, we aim to redefine customer experiences, providing high-quality and environmentally conscious building materials that empower the construction industry.”
With airport advertising emerging as a powerful OOH channel, Knauf India capitalizes on this growing trend. Airports offer extended dwell times, ensuring higher brand recall among a premium audience. The integration of digital displays enhances engagement, enabling dynamic and visually compelling campaigns.
The campaign’s bold visuals and impactful messages are tailored to resonate with Knauf’s target audience. This meticulous approach creates a memorable experience, effectively communicating the brand’s values of innovation, sustainability, and quality.
By choosing airports as the centerpiece of its marketing strategy, Knauf India strengthens its positioning as a forward-thinking and premium brand. This initiative not only boosts brand visibility but also reinforces its status as a preferred partner in innovative building solutions for key stakeholders in the construction industry.
