Koparo, a D2C cleaning solutions brand, has announced Mira Kapoor as their brand ambassador. The brand stated that the collaboration is aimed at promoting the importance of safe and sustainable cleaning practices in modern homes across India.
As part of this exclusive tie-up, Mira Kapoor will endorse Koparo’s core products, including dishwashing liquid and fabric conditioner.
Simran Khara, Founder, Koparo, says, “We believe in the power of digital influencers and authentic conversations. For Koparo, this is a significant step as post the fund raise, we are now embarking on our growth journey. We want to build Koparo’s awareness in the premium homes. We are a first mover in this space which has long been dominated by legacy brands and we believe our association with Mira will accelerate the brand building journey of Koparo.”
Commenting on her association with Koparo, Mira Kapoor, renowned actor and a proud mother of two, says, “ I’m very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values. Knowing that their products are not only effective but also safe for kids and pets brings me immense peace of mind as a modern millennial parent. Together, with Koparo, I am eager to empower individuals and families to make informed choices for their homes. By raising awareness and offering eco-friendly cleaning solutions, we can contribute to a healthier and more sustainable future.”
Koparo’s marketing campaign will focus on building awareness and consideration among premium homes across top 20 cities in India. Alongside their online presence, they are expanding into modern trade and selected general trade outlets to get closer to their customers. The Company recently raised $1.5 million from Saama Capital, M Venture Partners, Fluid VC, DSG Consumer Partners and other marquee angels.
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